Design at Nekrasovsky Holding – a working tool, not just a picture

Design at Nekrasovsky Holding is not a “pretty image for a brand book”. It is a working tool created with a clear understanding of how the product will be manufactured, packaged, sold, and purchased.

We have separated design into its own independent structure within the holding because it permeates everything: from the product shape to the label, from the prototype to the box on the shelf.

What we can do

• Packaging and product design. We help you choose packaging that fits your product and budget – from low‑cost options to true exclusives. We create a visual appearance that works. We take into account construction, material, printing method, logistics, and merchandising.
• Brand identity and corporate style. Logos, brand books, presentations, styles for marketplaces and social media, product cards for online platforms. We can analyse your competitors and suggest the best approach so you don't get lost among identical listings.
• Promotional materials and print. Flyers, catalogues, posters – designed with a clear understanding of how they will be printed.
• Design for production. We design so that the product can be moulded, die‑cut, and assembled – without surprises at the launch stage.

What makes us strong

• Designers are embedded in the holding. They are not outside freelancers. They see every day how injection moulding, extrusion, packaging, and printing actually work. That is why their solutions are always technically feasible. No “I'm an artist – I see it this way”. Only what can be made and what will perform.
• We show you the packaging, not just a picture. Thanks to our in‑house capabilities, we can produce a packaging prototype and immediately assess how the design looks in volume, on the actual material, and under different lighting. This is a completely different level compared to approving a PDF mock‑up.
• We understand large clients. If you need 1‑ or 2‑colour printing for film application, we design for that. If you need laser individual printing on cardboard – we do that too. We know how to scale design for mass production.

Who our designers are

They are not course graduates. They are hand‑picked battle‑tested designers who have been through the real market school. They know what matters to you and your customer. They understand how to talk to sellers, marketers, and technologists at the same time. They know how to listen to the client – even when there is no clear brief. After all, the holding itself is a client too.

9 years of work in the holding have built their backbone. They are not afraid of revisions, do not get lost in deadlines, and create designs that are both beautiful and effective.

How we work

1. You tell us about your task – product, target audience, sales channels.
2. We propose a concept: sketches, styling, colour palette.
3. We approve the direction and develop the final design.
4. If needed, we make a packaging prototype – we touch, look, and refine it to perfection.
5. We hand over the layouts to production or printing – either within the holding or to your own facilities.

Why you need this

• Design that can actually be produced – without rework.
• Design that sells, not just decorates.
• Design that you can feel before the print run.
• Design created by people who know the market from the inside.

Need design? Contact us – we will discuss your product, audience, and challenges.